FROM THE DESK OF THE FOUNDER
What's up, Sober Tailgaters!
The Super Bowl is just nine days away and we are HYPED—the Seattle Seahawks are taking on the New England Patriots on February 9th, and we're getting you ready to celebrate without the hangover. Whether you're hosting your own Sober Bowl party at home (we've got the ultimate planning guide), hitting up Off the Rocks in San Francisco for a zero-proof blowout featuring 6LACK (RSVP by today!), or simply reliving the greatest halftime shows of all time from your couch, we've got you covered. Don't forget to grab our Sober Bowl GIF sticker for your socials and stock up on your favorite NA beverages. GO HAWKS!
Now let’s get to it…
— Alysse Bryson (*AB, That’s Me💋) / Founder / Seattle, WA 🌃05.01.2006

SOBER SPORTS
How to Throw the Best Sober Bowl Party
The Super Bowl is more than just a game; it’s an experience filled with camaraderie, food, and celebration. If you’re hosting a Sober Bowl Party, you can create an inclusive, lively atmosphere where everyone feels welcome and has a blast—without the need for alcohol. Here’s how to plan an unforgettable Sober Bowl Party.
SOBER BOWL 2026 GIF STICKER
TSC Sober Bowl Gif Sticker to use on socials
You know we love a Giphy sticker! Use this one in your posts, stories, Reels, TikToks, and more to show the world you're celebrating the sober bowl on February 8th! Use any of these codes: sober bowl, the sober curator, sober football, sober bowl party, sober sports, sober Seahawks. GO HAWKS!
SOBRIETY IN THE CITY - SFO
Off the Rocks
Off the Rocks is a one-of-a-kind celebration taking place during one of the biggest weeks in sports! Designed as a high-energy, alcohol-free celebration centered on music, culture, and immersive experiences, Off The Rocks is where guests can fully enjoy the party without alcohol. The focus is on great vibes and unforgettable moments, proving you don’t have to compromise feeling good to have a great time.
Guests will enjoy celebrity DJ sets and a live performance by 6LACK; zero-proof cocktails and culinary pairings; interactive brand activations; luxury gifting and reset spaces; photo ops; immersive tech; and more.
If you’d like to join us for this special night, please RSVP by Friday, January 30.
Looking for unbiased, fact-based news? Join 1440 today.
Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.
SOBER POP CULTURE

Giphy
Want to check out every Super Bowl halftime show from 1993 to 2025. CLICK HERE My personal favorite was 2023 - GEN X FOREVER!
HAPPY EVERY HOUR
Happy Every Hour at The Sober Curator
Welcome to Happy Every Hour. A collection of reviews and recipes focused on drinks in the non-alcoholic or zero-proof category. Discover more for a bit of education or to get the NA cocktail party started!
Non-Alcoholic Spirits brings alcohol-free cocktail recipes, NA Ready to Drink (RTD) beverage reviews, and NA Wine & spirits alternative reviews.
Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Curator Contributor Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s. Justin has spent countless hours reviewing over a hundred NA Beers so that you don’t have to. Below are the categories of NA Beers Justin has reviewed thus far: Hop Water, Cider, Lager, Cream Ale, Pilsner, Blonde, Kolsch, Amber, IPA, Wheat, White Ale, Pale Ale, Sour, Porter, Stout, and Brown Ale
Are you hosting an event and need NA Activation Bar set-ups? We’ve got you, friend!
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.
#ADDTOCART
These Brands Help Keep Sober Culture Ad-Free and Thriving
Welcome to our curated list of approved affiliate brands. These are companies we genuinely support, use, drink, read, wear, or recommend without holding our nose. (or putting anything up it! LOL) When you shop through the links on this page, you’re not just buying something nice—you’re helping support The Sober Curator community.
No shady sponsorships. No random ads stalking you across the internet. Just aligned brands doing good work and helping us keep sober culture accessible.

See You Monday!








