FROM THE DESK OF THE FOUNDER OF TSC

Happy Wednesday, friends! 🎙️

George Clooney made an NA beer and it's giving full Yellowstone energy. Honestly? No notes. We're also counting down to Dopeywood Comedy 2026 at The Comedy Store on April 12, because if you know the Dopey Podcast, you know this night is going to be raw, funny, and full of people who get it. Plus, punk rock dad Nelson Brolly joins the Sober Dad Crew to talk sobriety, parenthood, and keeping the edge without losing yourself. It's a good week for your ears.

—Alysse Bryson, *AB That’s ME 💋/ Founder / Seattle, WA 🌃05.01.2006

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SOBER EVENTS

Dopeywood Comedy 2026: Big Laughs, Real Recovery, and The Comedy Store on April 12

If you know Dopey, you already get it.

The podcast has built one of the most fiercely loyal audiences in recovery media by doing something most recovery content refuses to do: tell the truth and make it funny. Dark, messy, deeply human funny. And now that same energy is coming off headphones and hitting a live stage in Los Angeles.

Dopeywood Comedy 2026 goes down at The Comedy Store on April 12 at 7:00 PM, with every dollar benefiting The Dopey Foundation, the nonprofit behind the show.

HAPPY EVERY HOUR

George Clooney's New NA Beer Is Giving Full Yellowstone Energy and We Have No Notes

George Clooney, Rande Gerber, and Mike Meldman gave the world Casamigos tequila in 2013, sold it to Diageo for a billion dollars in 2017, and apparently spent the years since asking themselves: what if we did that again but for people who don't drink?

The answer is Crazy Mountain. A premium non-alcoholic lager dropping in 2026 that wants to be your cold-one-without-consequences moment. And yes, the name is absolutely giving Yellowstone.

RECOVERY PODCASTLAND

Nelson Brolly: Punk Rock, Sobriety, and Parenthood | Sober Dad Crew

In this episode of Sober Dad Crew, host Stephen Kimball sits down with Nelson Brolly, singer and songwriter of the band Fake Lighters. They discuss Nelson’s journey to sobriety, the themes of his new album, and the challenges of balancing family life with a passion for music. Sober Dad Crew is created, written, recorded, and produced by Stephen Kimball.

THE SOBER CURATOR x PODCAST IMPACT STUDIOS COLLAB

Where recovery stories find their voice.

You've got the stories. The opinions. A perspective shaped by lived experience and recovery. And yet, that podcast idea is still sitting in your Notes app collecting dust. We see you. We're holding space for people who've been dreaming about launching a podcast but don't know where to start, how to avoid burnout, or how to make it past episode three without losing steam. If that's you, you're in the right place. LEARN MORE HERE.

THE SOBER CURATOR ROLODEX

Are You a Sober Business Owner?

You built something. Now let people find you. The Sober Curator Rolodex is a curated directory of sober-owned and alcohol-free businesses across wellness, creativity, hospitality, professional services, and more. Consider it sober main street. If you're a founder, consultant, creative, coach, or solopreneur and you're doing it without alcohol at the center, this is your invitation to get listed. Be seen. Be discovered. Be supported by people who actually get it. ADD YOUR CARD TO THE ROLODEX.

See you FriYAY friends!

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