FROM THE DESK OF THE FOUNDER (*covered in tchotchkes)
Happy Monday, Sober Legends
Pete Davidson has a new Netflix show and we've got a sober take on what happens when he and MGK hang out in a garage (spoiler: it's a lot). Danny Trejo is our Sober Celeb of the Week because the man is still absolutely owning the spotlight. Ben Stiller launched a soda brand and honestly? We're here for it. We're also reviewing Samuel Adams Gold Rush NA beer, spotlighting San Diego's first nonalcoholic bar in Hillcrest (Good News Bar, finally), and breaking down what a sober cruise actually costs in 2026. If you're in a reflective mood, we've got an art therapy journaling practice called "Numb the Beige" and a thoughtful read from Rabbi Shais Taub. And because Easter is around the corner, our Sober Easter Gift Guide is serving grown-up bunny energy. Oh, and if you haven't taken our Sober Style Quiz yet, what are you waiting for? BACKSTAGE with The Sober Curator is coming. Get on the waitlist.
Now let’s get to it…
— Alysse Bryson (*AB That’s Me 💋) / Seattle, WA 🌃 05.01.2006

THE MINDFUL BINGE
"The Pete Davidson Show" Netflix Review: A Sober Take on Pete and MGK's Garage Hang
Pete's first guest was Machine Gun Kelly (Colson Baker to his friends, and Pete very much calls him Colson). Smart choice. Both men are sober. Both have been open about their mental health battles. And the chemistry between them is the kind you can't manufacture.
The conversation gets honest fast. They talk about calling each other from different rehab stays over the years, but never overlapping. Pete entered treatment in 2023 and again in 2024. MGK announced his sobriety in 2024. The running joke between them is that they always seem to need treatment at the same time, but one of them is always on the outside ready to take notes for the other.
SOBER STYLE QUIZ
What's Your Sober Style? Take the Quiz and Find Out
There's a thing that happens when you get sober. At first, you're just trying to not drink. That's the whole job. Head down, one day at a time, don't pick up. But then — somewhere between month six and year five, usually — you realize something. Sobriety isn't just what you stopped doing. It's who you actually are.
And turns out? Sober people are not all the same.
HAPPY EVERY HOUR
Samuel Adams Gold Rush NA Beer Review: Does It Strike Gold?
Samuel Adams, hailing from Boston, Massachusetts, has long been one of the standard bearers of American craft brewing. Known for helping push the craft movement into the mainstream, Samuel Adams has experimented with just about every style imaginable over the years. As the non-alcoholic space continues to grow, it’s no surprise to see Samuel Adams stepping into the ring to see if they can bring their brewing pedigree to the sober side of the beer aisle.
UNPOLISHED
Unpolished: Numb the Beige — An Art Therapy Journaling Practice for Sobriety
You’re no longer numbing out with alcohol, but you realize you’re still numb. You’ve done the work. You’ve peeled off the alcohol-induced bubble wrap. You can feel the clarity.
And yet.
Everything feels beige.
Before you decide that beige is going to be your default new-normal (and honestly there’s nothing wrong if it is), let’s work with it.
SOBRIETY IN THE CITY
Good News Bar: San Diego’s First Nonalcoholic Sober Bar in Hillcrest
Do you still think not drinking dooms you to Shirley Temples? Then go to Good News Bar in San Diego and order a Deborah Downer. “It has an activated charcoal float on top,” event coordinator and creative cultivator Chloe King explains. “So it’s a greenish style cocktail and then it has like black lava lamp style effects. Visually they’re beautiful.” Add a house-made black sesame syrup and avocado for silky mouthfeel, and you have a very well thought out alcohol-free cocktail.
#QUITLIT
"God of Our Understanding" by Rabbi Shais Taub
Rabbi Shais Taub wrote a book about the twelve steps that doesn't sound like any other book about the twelve steps. Which is saying something, because there are approximately ten thousand books about the twelve steps, and most of them sound exactly alike.
This one's different. Weirder. More useful. I am not Jewish and this is one of my favorite books on the 12-Steps.
#WEDORECOVER

Sober Celeb of the Week: Danny Trejo
Long before Hollywood, Danny Trejo got sober. Since 1968, he’s maintained decades of recovery — crediting sobriety as the foundation of everything that followed. From prison outreach to his memoir and his non-alcoholic tequila alternative, Trejo represents long-term transformation, not headline drama.
For anyone struggling, know that help is available: 📞 1-800-662-HELP (SAMHSA Helpline).
THE MINDFUL BINGE
Pluribus: When the World Is Happy—and You're the Drunk Left Behind
In Vince Gilligan's new Apple TV+ series Pluribus, the end of the world doesn't come with a bang, but with a hum: a viral hive‑mind that turns most of humanity into obedient, blissful drones. Chief among them is Carol Sturka, an alcoholic novelist who greets the apocalypse with hard liquor and prescription pills — someone already so far outside herself that the hive finds difficult to conquer.Alongside her is Manousos, the Paraguayan survivor whose immunity comes from the opposite place: too grounded, too watchful, too rooted in what he knows he can trust to be swept away. What holds the show together is less the sci‑fi plot and more the contrast between Carol's fatalist, depressive, self‑medicated coping and his humble, hardworking, pragmatic survival skills.
WHAT A TRIP
Sober Cruise Cost Breakdown: What a Cruise Really Costs in 2026
Cruises can represent very good value, but the headline price is rarely the full story. This guide breaks down flights, hotels, gratuities, excursions, drinks packages and hidden fees — with a sober traveller’s perspective on what’s worth paying for and what isn’t.
LIFESTYLE
Introducing Backstage with The Sober Curator
Picture this: it’s a Wednesday night. You’re on your couch with a glass of something fizzy and a notebook. Fifty other people are logged in from six different time zones. Someone just said something brilliant about Anthony Hopkins' book “We Did Ok, Kid.” Someone else is making a joke about their sourdough starter. You’re laughing. You’re taking notes. You feel like you’re exactly where you’re supposed to be.
SOBER POP CULTURE
Sober Legends Still Owning the Spotlight
Anthony Hopkins just turned 50 years sober and published a memoir about it. Elton John launched his own NA champagne. Eminem calls sobriety his superpower. Jamie Lee Curtis says getting sober is the single greatest accomplishment of her life. These are not fragile people white-knuckling their way through a dinner party. These are sober celebrities in 2026 who have been doing this longer than some of their fans have been alive, and they are not slowing down.
HAPPY EVERY HOUR
Ben Stiller Has a Soda Brand Now and Honestly? We're Here for It
Let's be honest. When you think "Ben Stiller" you think Zoolander. Blue Steel. Derek Zoolander's magnum opus face. You do not immediately think: craft soda entrepreneur. And yet. Here we are.
Stiller's Soda launched in September 2025, co-founded by the man himself and entrepreneur Alex Doman, and it is exactly the kind of origin story that makes sense once you hear it. Ben Stiller loves soda. Has always loved soda. Not in a "brand ambassador" way. In a "real human being who grew up drinking Shirley Temples and never fully got over it" way.
#ADDTOCART
Sober Easter Gift Guide for Grown-Up Bunny Energy
Here is what Easter for grown-ups usually looks like: bottomless mimosas, a ham nobody asked for, and at least one conversation you will regret by 3 p.m. If you are sober or sober-curious, you already know the drill. You show up for the deviled eggs and the Reese's eggs, and somehow your empty champagne flute becomes a talking point.
Hard pass on all of that.

See you Wednesday!













