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"I'm not preachy, but I got a message, a little thought that said, 'Do you want to live or die?' And I said, 'I want to live.' And suddenly the relief came..."

-Anthony Hopkins (50 years sober)

FROM THE DESK OF THE FOUNDER

I hit 20 years sober earlier this month, and instead of doing what most people do on a milestone (cry, post on Instagram, eat cake alone), Stephanie from Sober AF Bottle Shop in Tacoma showed up with a birthday kit she built from scratch. It is the most TSC thing that has ever happened to me. Twenty years in, and the proof that this life is good keeps arriving from the people who love me. This week's Sip is the proof I have for everyone else.

Now let’s get to it…

— Alysse Bryson (*AB That’s Me 💋) / Seattle, WA 🌃 05.01.2006

The Brand Manifesto:

Why Entertainment Is Recovery Infrastructure: The Case For Sober Pop Culture After Year Five

At five years sober, most people stop asking how to quit and start asking a question nobody warns them about: how do you stay engaged? The answer is structural, and it is the reason this entire brand exists.

Sober Summer Starter Pack:

I'm 20 Years Sober. My Friend Built Me a Birthday Kit to Prove It. Here's Your Summer Starter Pack.

I told you Stephanie showed up with a birthday kit. Here is exactly what was inside, and the summer starter pack you can build for yourself or the sober person in your life who deserves to be celebrated.

BACKSTAGE: Where Recovery Meets Real Life

🎟️ BACKSTAGE THIS WEEK Two member-only events. Here's what you're missing.

WED MAY 20 · 6 PM PT · VIRTUAL Studio Night: Unpolished with Krysty Krywko Krysty Krywko brings her Unpolished column live to BACKSTAGE for the first time. One hour, a notebook, zero pressure to make it pretty.

THU MAY 21 · 6 PM PT · VIRTUAL Star Chart 101: Astrology Basics with Rhetta Rowland Yes, we are doing astrology. No, we are not going to make it weird. Bring your birth chart and one hour of curiosity.

Not a member? You are missing both. BACKSTAGE is our private culture club. Live events, member essays, brand drops, and a community of people deep into the long game. Join BACKSTAGE → Only $19/mo or $199/year (*includes two months free)

Professional Sobriety

Does Being Sober Help or Hurt Your Career? The Professional Upside of Sobriety

Every sober professional has been asked some version of it: "Doesn't that hurt your networking?" We pulled together what 20 years in advertising sales, two decades of client dinners, and a hard look at the data actually shows.

The News Hook

Is It Safe to Cruise After the MV Hondius Hantavirus Outbreak?

The MV Hondius hantavirus outbreak put cruise safety back in the news, and the questions started rolling in. Here is what we know, what we don't, and whether your sober summer cruise plans need a rethink.

100+ Claude Code hacks to ship code 10X faster

Top engineers at Anthropic and OpenAI say AI now writes 100% of their code.

If you're not using AI, you're spending 40 hours doing what they do in 4.

These 100+ Claude Code hacks fix that and help you ship 10x faster.

Sign up for The Code and get:

  • 100+ Claude Code hacks used by top engineers — free

  • The Code newsletter — learn the latest AI tools, tips, and skills to code faster with AI in 5 minutes a day

ALSO THIS WEEK ON TSC 📰

  • 👉Why I Re-Released Party Girl by Anna David Read more here

  • 👉The Body Keeps the Bonfire: Bealtaine, Recovery, and Learning Which Flames Are Worth Feeding Read more here

  • 👉Kindred Spirits in Richland, Washington: Inside the Tri-Cities Nonalcoholic Bar and Bottle Shop Read more here

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