FROM THE DESK OF THE FOUNDER
Happy July 1st, and yes, I have a present for you.
Season 2 of The Sober Curator Podcast is live. Both Episode 1 and Episode 2 dropped today, which means you have no excuse to sit through another awkward summer playlist when you could be listening to me and Tamar Routly get into it about the things that actually matter.
This season is different. We are going deeper, getting more specific, and leaning hard into something I have been calling mindful binging. It is exactly what it sounds like: engaging with TV, film, and books the way a sober adult with context and no time for denial actually does it. Euphoria came up early. I have thoughts. Tamar has thoughts. You are going to want to hear them.
Season 1 built the foundation. Season 2 is where we actually live.
And here is the part where July gets even better. We are giving away a pair of weekend passes to Cavendish Beach Music Festival in Prince Edward Island, July 9-11. Yes, the same festival where Ashley McBryde is bringing the first-ever Canadian pop-up of Redemption Bar, her NA-forward bar concept born from her own sobriety journey. Full details on that are in today's issue.
To enter: subscribe to The Sober Curator Podcast on YouTube and drop a comment on Episode 1 or Episode 2. That's it. We will pick a winner before the festival weekend.
Hit play. Leave a comment. And if you have been waiting to join us over at Backstage, today is a genuinely good day to finally walk through that door.
Now let's get to it...
—Alysse Bryson, *AB That’s ME 💋/ Founder / Seattle, WA 🌃05.01.2006
THE SOBER CURATOR PODCAST
Season 2 of The Sober Curator Podcast Is Live — And We’ve Been Waiting for This
The Sober Curator has always been about living sober, not just getting there. Season 2 leans into that harder than ever. Alysse Bryson and Tamar Routly are back in front of the mic, and this season they’re going places Season 1 only teased.
Mindful binging is in the mix — engaging with TV, film, and books through a sober lens, with all the context and none of the denial. Euphoria came up early. It’s going to be a whole conversation.
THE SOBER CURATOR PODCAST
Backstage With The Sober Curator: The Club You Didn’t Know You Needed
Most sober spaces ask you to show up and talk about the hard part. Backstage with The Sober Curator asks you to show up and actually have fun. Media Nights, Studio Nights, Edutainment Nights, and a community of people who get exactly what you’re building.
Ever wonder what’s beyond the typical sober meeting? Backstage with The Sober Curator is what’s beyond it. This isn’t a support group with better branding. It’s a membership community where creativity, entertainment, and zero-proof living collide — and it’s exactly the kind of room Alysse built The Sober Curator to create in the first place.
SOBRIETY IN THE CITY - ENTER TO WIN
Ashley McBryde Is Bringing Redemption Bar to Canada and We Are Absolutely Here For It
Ashley McBryde's NA-forward Redemption Bar is crossing the border this July with its first-ever Canadian pop-up at Cavendish Beach Music Festival in Prince Edward Island. For anyone who has ever loved live music and dreaded the drinking culture surrounding it, this one is for you.
Want to win a pair of tickets?
Head over to The Sober Curator YouTube channel, subscribe and comment on one of our two new episodes from Season Two that just dropped and be entered to win a pair of GA passes. The winner will be selected at 9am Pacific on Monday, July 6th, 2026.
“This giveaway is not sponsored or administered by YouTube."
#ADDTOCART
Shop The Sober Curator - We’ve Got Merch!
Season 2 of The Sober Curator podcast has fun new sober swag that looks like a pop culture infused sticker collection, but on your body. (Or suitcase, tumbler, or pickleball paddles). We’ve also got merch for those of you recognizing your latest addiction with AI - Let Go and Let Claude #IYKYK.
#ADDTOCART
This Lipstick Keyboard Is the Most Sober-Brained Desk Purchase I Have Made All Year
My desk has a sexy red Rachel Zoe lipstick lamp, a monitor covered in stickers from people I love, a Diet Coke, and a keyboard in a shade that makes me genuinely happy before I have typed a single word. I did not plan any of this. I just kept choosing things that felt like me. Turns out that is the whole strategy.
🎧 FEATURED PODCASTS OF THE WEEK
Live Through Love - Listen Here
The Sober Cruise - Listen Here
The Middle of It - Listen Here
🥳 FEATURED EVENTS OF THE WEEK
VIRTUAL - July 08 - BACKSTAGE with The Sober Curator: Edutainment Night | iPhone Content Creation with Sheena Kalso - Learn more here
IRL Odessa, TX - July 11 - Joy in the Journey Recovery Comedy Night - Learn more here
VIRTUAL - July 13 - Claude Addicts Anonymous: The Standing Meeting | BACKSTAGE Members Only Perks - Learn more here
IRL NYC CITY - Multiple Dates: Sober Curious: A Musical Cabaret - Learn more here
VIRTUAL - July 14 - Speak Now with Swift Steps featuring Laura McKowen from The Luckiest Club – Learn more here
THE SOBER CURATOR x PODCAST IMPACT STUDIOS COLLAB
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Have a podcast idea living rent-free in your head? We help sober creators, recovery voices, and mission-driven business owners turn that idea into an actual show — one with structure, sstrategy, and enough support to make it past episode three without needing a nap, a meltdown, or a full rebrand.
Learn more.
Are You a Sober Business Owner?
The Sober Curator Rolodex is a curated directory of sober-owned and alcohol-free businesses across wellness, creativity, hospitality, and professional services. Consider it sober main street. If you built something without alcohol at the center, this is your invitation to be seen.
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